The History of NOW Water
To fully understand our water and its composition, we felt it would be prudent to retain the services of an outside geologist to verify basic information on our water. This turned into a much larger project as ultimately, it was determined that our water was ancient water derived of glacier dissent.
Our outside Geologist is a world renowned water scholar. He has been hired to consult for many of the major water bottling companies in the world over the last 50 years. His resume is 154 pages long and he has testified on water issues as an “Industry expert” at dozens of House of Representatives as well as Senate sub-committee hearings over his career. He is licensed geologist in many states including Nebraska and Colorado. His 20,000 word report on NOW WATER substantiates his findings as Now Water being derived from ancient glacier water.
His extensive 20,000-word report on NOW WATER signifies that NOW WATER derives from ancient glacier water.
Water's natural movement
Water is constantly in motion. From the time it lands as snow fall and rain on mountains or non-mountainous areas, it is discharged to oceans via streams and rivers as well as entering into underground aquafers and then continuing its journey where evaporation starts the whole process all over again.
To qualify as ancient glacially derived water, some very specific events need to occur
1. The timeline of the water needs to indicate it as ancient glacially derived water
Glacier water in the western United States must be 9,000 years or older. 9,000 years represents the end of the last ice age in the Ancestral Rocky Mountains in Colorado. NOW WATER has been aged to be 19,000 years old.
2. The aquifer the water resides in must be located in a very old formation
NOW WATER is nestled safely in the Arikaree formation which is a 21 million year old formation originating during the Miocene Era or Epoch. The Rocky Mountains broke the crest of the earth and began their impressive ascent during this Miocene Epoch.
3. If the water is being bottled at a different location from the original glacier, the water must have not have Ever Mixed with Surface Waters. This one aspect of Now Water allowed us to investigate the potential location as to the origin of our water
NOW Water is bottled in western Nebraska. Multiple outside laboratories were engaged to preform specific tests and analysis as to our water having never mixed with surface waters. The fact that it is directly underneath the Oglala Aquifer and has no Freon-12 or Tritium present also helped substantiate the claim that NOW WATER has never mixed with modern day contaminants or surface waters and is a confined aquafer and thus protected from surface contaminants.
To add to the protected nature of the water, NOW Water is located in a confined aquafer and has surpassed multiple testing requirements in qualifying as an artesian water source.
To add to the protected nature of the water, NOW Water is located in a confined aquafer and has surpassed multiple testing requirements in qualifying as an artesian water source.
4. The water must have an average temperature of below freezing or (32 degrees Fahrenheit)” when the precipitation landed on the earth and before entering the recharging area.
This below freezing moisture indicates that the vast majority of the year the precipitation fell to earth as snow as well as indicated its origin as coming from a very high and cold location
Oxygen isotopes and deuterium content testing indicated that the average temperature of the precipitation when it fell to earth was 29.68 degrees Fahrenheit (-1.29 C) and then entered the recharge area. This low temperature indicates that the vast majority of the year the precipitation was snow. In contrast, waters over the plains areas originate as rain water 9 months of the year, thus the average temperature of almost all waters in the US is substantially higher that 29.5 degrees as well as their originating from lower and warmer elevations.
5. All components of the water must be naturally occurring and Not Added to the water
NOW WATER’S minerals/electrolytes are “Naturally Occurring” in the water prior to them entering the bottling facility. The vast majority of these minerals conduct an electrical charge. Electrolytes are “minerals that conduct electricity” and are highly sought after with-in the water bottling industry as well as by consumers.
NOW WATER is alkaline water and supports a very desirable 7.75 pH and is also “Naturally Occurring” in the aquifer.
6. Glacier Water must be traced back to the glacier or origin and be of ancient glacier-derived water
To compare our water with various glaciers in the Rocky Mountains, our geologist contacted the National Geological Association and compared their earliest test findings with all of the glacier waters in the Rocky Mountain regions of Wyoming and Colorado.
By comparing the National Geological Associations results from the early 1950’s with our test results, no matches occurred until they released their water test results on Andrews Glacier in Colorado. We had a definitive match to Andrew’s Glacier water with NOW Water. Andrew’s glacier is approximately 50 miles west and north of Boulder Colo.
By comparing the National Geological Associations results from the early 1950’s with our test results, no matches occurred until they released their water test results on Andrews Glacier in Colorado. We had a definitive match to Andrew’s Glacier water with NOW Water. Andrew’s glacier is approximately 50 miles west and north of Boulder Colo.
7. The aging of the water
Our geologist applied three different water aging methods to Now Water. The aging process testing was done before as well as after the glacial source was identified. The analysis concluded that Now Water is 19,000 years old. The water aging methods and analysis confirmed Now Water as to being derived from glacier water. The age of NOW Water is also significantly older than the end of the last Ice age which ended 9,000 years ago.
8. Recharge of the water must be consistent as to the origin of the glacial water
Recharge to the Arikaree Formation was derived from mountain glacier meltwater located in the ancestral Rocky Mountains in Colorado. The age of the water and the temperature of the precipitation that became recharge put the water in the last glacial age and likely while the glaciers in the Rocky Mountains were melting.
Take a Step Back in Time and Enjoy Water the Way Nature Intended
NOW WATER LLC
Resources and acknowledgements for their reports, analysis, and contributions
in Now Water’s composition, quality, and source identity.
in Now Water’s composition, quality, and source identity.
- Water Bank—Geologists
- State Hygienic Laboratory—University of Iowa
- Energy Laboratories—Montana
- Pace Analytical—Minnesota
- Eurofins Laboratories—Pennsylvania
- Rosensteil School of Marine & Atmospheric Science—University of Miami
- Beta Analytic Testing Laboratory-Miami Florida
- Baker and Associates Engineering- Scottsbluff Ne
- Fondriest Environmental—Certified Calibration Report on Testing Instruments
- US Geological Association—Fort Collins, Colorado