About NOW

Stay Hydrated, Stay Balanced!
Elevate your hydration with NOW WATER. Join the movement towards optimal health and balance in your diet.

At NOW Water, our mission is to become the top choice for healthier hydration options throughout your day. We strive to enhance access to our premium alkaline water by providing innovative services that simplify your life and encourage better drinking habits. Experience the refreshing benefits of NOW WATER and prioritize your well-being with every drop.

Pristine Glacier Water
Protected Artesian Source
Mineral Hydration at its Best
Naturally Alkaline pH 7.75
Bottled “At the Source”
Healthy by Nature, not Science

OUR source

NOW WATER is one of the purest and most pristine waters in the world, sourced from glacial formations in the Rocky Mountains. Originating from snow and ice deposits over 19,000 years ago, our water travels underground, naturally enriching itself with essential minerals and electrolytes. This results in 100% naturally occurring alkaline water with a desirable pH of 7.75, ensuring you enjoy refreshing hydration at its finest.

original purity

The original purity of NOW “Nature’s Own Water” is achieved through a meticulous, slow process that begins with melting glaciers. As our water journeys over granite, quartz rocks, volcanic formations, and mineral-rich soils, it is naturally filtered and protected, safeguarding it from human-generated activities and contaminants.NOW WATER is stored in a pressurized artesian aquifer situated between layers of clay beds, further shielding it from environmental pollutants. This unique process ensures that NOW WATER remains free of contaminants and pollution, making it one of the most pristine and best-tasting waters in the world.

Bottled at the sourCE

NOW WATER is classified as "light mineral water" and is bottled "at the source," meaning it is captured directly from the location where it naturally occurs. This process ensures that our water is not treated or enhanced like many other bottled waters on the market.Bottling "at the source" is essential for maintaining the mineral and artesian status of our water, preserving its natural qualities and ensuring you enjoy the purest, most authentic hydration experience possible.

Preserved Quality

NOW WATER is committed to preserving the original purity and exceptional quality of its natural mineral water, sourced from the pristine Rocky Mountains. Our dedicated team works tirelessly to ensure that every drop maintains its unique characteristics.We conduct rigorous quality testing at every stage of the water’s journey, ensuring that NOW WATER is never treated with chemicals. Throughout our entire production cycle, we perform over 100 quality tests each day, assessing microbiological, chemical, and organoleptic content. Additionally, samples are taken every hour from various points along the production lines to guarantee the highest standards of purity and quality.

Our State-of-the-Art Facility

Our State-of-the-Art Facility NOW WATER's bottling facility is fully automated and hands-free, capable of producing up to 80,000 bottles of water per day. The filling process occurs in a clean room environment that meets the highest laboratory standards, ensuring the utmost purity. The journey of our water is seamless, traveling directly from the underground source into our bottling facility. The only hands that touch our alkaline mineral water are yours when you open a bottle, guaranteeing a fresh and pristine hydration experience

History of Nature’s Own Water

A bottle of NOW water stands on snowy mountains at sunrise, with a label depicting glaciers. The blue sky and sunlight highlight the pristine, icy landscape.

To fully understand the unique composition of our water, we engaged a renowned outside geologist to verify essential information about its origins. This collaboration expanded into a comprehensive project, revealing that our water is ancient and derived from glacial descent.Our consulting geologist is a world-renowned water scholar with over 50 years of experience, having advised many major water bottling companies globally.

His impressive 154-page resume includes expert testimony on water issues at numerous House of Representatives and Senate subcommittee hearings. Licensed in multiple states, including Nebraska and Colorado, he authored an extensive 20,000-word report confirming that NOW WATER comes from ancient glacier water.This detailed report substantiates our commitment to quality and authenticity, ensuring that every bottle of NOW WATER reflects its remarkable heritage.

OUR JOURNEY

Water is in a continuous state of motion. It begins as snowfall and rain, landing on mountains and non-mountainous areas alike. From there, it flows into rivers and streams, eventually making its way to oceans. Along the way, some water seeps into underground aquifers, continuing its journey as part of the natural cycle. This process culminates in evaporation, which initiates the entire cycle anew, demonstrating the dynamic and ever-changing nature of water.

Origin

The History and Origin of NOW WATER

Ancient Glacially Derived Water
NOW WATER is classified as ancient glacially derived water, aged at 19,000 years. This predates the last ice age, which ended approximately 9,000 years ago in the Ancestral Rocky Mountains of Colorado.

‍Old Aquifer Formation
Our water is nestled in the Arikaree formation, a 21 million-year-old geological formation from the Miocene Era. This ancient formation is part of the landscape shaped by the impressive ascent of the Rocky Mountains.

‍Separation from Surface Waters
Bottled in western Nebraska, NOW WATER has never mixed with surface waters. Multiple independent laboratories confirmed that our water, located directly beneath the Oglala Aquifer, is free from modern contaminants such as Freon-12 or Tritium. This ensures it remains a confined aquifer, protected from surface pollution.

‍Temperature of Precipitation
The average temperature of the precipitation that recharges NOW WATER was determined to be 29.68 degrees Fahrenheit (-1.29 °C). This low temperature indicates that most precipitation fell as snow, originating from high, cold locations typical of glacier environments, unlike warmer plains waters.

‍Naturally Occurring Minerals
NOW WATER contains naturally occurring minerals and electrolytes that are present before entering the bottling facility. These minerals conduct electricity, making NOW WATER a sought-after alkaline water with a desirable pH of 7.75.

‍Traceability to Glacial Origin
Our geologist collaborated with the National Geological Association to trace our water back to its glacial origins. The analysis revealed a definitive match with Andrews Glacier water, located about 50 miles west and north of Boulder, Colorado.

‍Water Aging Analysis
Utilizing three different aging methods, our geologist confirmed that NOW WATER is 19,000 years old. This finding was validated before and after identifying its glacial source, confirming its origin from ancient glacier water.

‍Consistent Recharge Sources
The recharge for the Arikaree Formation comes from mountain glacier meltwater from the ancestral Rocky Mountains in Colorado. The age and temperature of this recharge align with the last glacial age, indicating that NOW WATER was formed during the melting of these glaciers.

RESOURCES

Resources and acknowledgements for their reports, analyses, and contributions to Now Water’s composition, quality, and source identity
‍
• Water Bank—Geologists
• State Hygienic Laboratory—University of Iowa
• Energy Laboratories—Montana
• Pace Analytical—Minnesota
• Eurofins Laboratories—Pennsylvania
• Rosensteil School of Marine & Atmospheric Science—University of Miami
• Beta Analytic Testing Laboratory-Miami Florida
• Baker and Associates Engineering- Scottsbluff Ne
• Fondriest Environmental—Certified Calibration Report on Testing Instruments
• US Geological Association—Fort Collins, Colorado

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