The pristine taste of NOW WATER is a gift from our beautiful planet, and we are dedicated to protecting it. Our commitment to sustainability drives us to monitor the depth of our water regularly. By responsibly drawing less than 5% of our sustainable water supply, we ensure that NOW WATER can be enjoyed by future generations. Together, we promote a healthier lifestyle while safeguarding the environment.

As responsible stewards of the land, NOW WATER is dedicated to enhancing our environment. We are actively planting trees and introducing new honey bee colonies on our ranch and farmland to ensure the pollination of our plants and trees. Additionally, we are creating habitats to help wildlife thrive amidst harsh weather conditions and predation, supporting their survival in today’s environment. With a comprehensive goal of achieving "Carbon Neutral" status, we aim to produce more energy than we consume. Our BPA-free PET bottles, along with recyclable PET, glass, and aluminum options, help reduce landfill waste and contribute to a cleaner, healthier environment. At NOW WATER, our future is rooted in diligence and a careful consideration of our environmental impact while maintaining the uncompromising purity and refreshing flavor of our water. We are fully committed to placing sustainability at the core of all our operations.

NOW WATER is committed to achieving net-zero greenhouse gas emissions. We have invested in renewable solar energy to help offset our emissions and are in the process of obtaining certification as carbon neutral. We have applied for certification through a globally recognized “net-zero” and “Carbon-Neutral” emissions program for both our products and operations. Our energy usage and carbon footprint are being effectively offset through carbon tax credits and the production of energy from our renewable energy initiatives, reflecting our dedication to sustainability and environmental responsibility.

By 2028, NOW WATER will harness the power of both geothermal and solar energy to operate our facility. This innovative approach enables us to pre-heat and cool our space using two miles of recirculated air located ten feet underground. As a result, we can reduce our heating and cooling consumption by up to 80%, significantly minimizing our environmental impact while promoting sustainability.

By 2028, NOW WATER will expand our product lines to include aluminum and glass bottles, along with fully recyclable and biodegradable PET resins. We will also feature “fully attached” biodegradable caps for these products. These low-impact, environmentally friendly options will significantly enhance our commitment to sustainability and support our mission to promote recyclable and biodegradable-friendly solutions.

By 2028, NOW WATER will introduce electric truck refueling stations at our facility. These stations will enable semi-trucks to recharge while loading our water, ensuring efficient and eco-friendly transportation. The electricity used to power these trucks will be generated from 100% solar energy, reinforcing our commitment to sustainability and reducing our carbon footprint.